There’s nothing more annoying that loud eaters in the cinema. Popcorn is flying everywhere, sweet bags are rustling and big cups of fizzy drinks are slurping. It’s about as annoying as when a phone goes off!
Because of this, Coca Cola set up a hidden camera in front of a green screen in a cinema foyer, and took video footage of people waiting for a film. They then quickly edited the footage and superimposed the cinema goers into pre-shot footage for one of the cinema ads.
It’s a really nice idea, and well executed, but I can’t help but feel they are actors in the video due to the type of footage they got.