Save The Children’s Birth Advert *Graphic Content*

I warn you now that this is not easy viewing – certainly for me anyway as kid’s aren’t planned in the immediate future!

This advert, as part of their “No Child Born To Die” campaign, shows real footage of a woman giving birth, in not the best conditions, and a chilling message as the child comes out silently and must be brought back to life:

“For millions of newborns every year, their first day is also their last”.

It aired during the ITV 10pm news on Tuesday February 25th.

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