Pick Them Back Up

Pick Them back up

P&G have continued their “Proud Sponsor of Mums” campaign, which kicked off at the 2012 London Olympics, with a new video for the Sochi Winter Olympics.

This video starts off with some funny clips of children falling over, and then leads nicely into a similar format as the last video from the 2012 games.

What I expect to see from 2014 is this emotional advertising injected throughout the year into campaigns, instead of a single push around sporting or seasonal events.

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