20th Century Fox had a $25,000 budget to create promotional video content for the upcoming release of the film “The Secret life of Walter Mitty”.
They wanted the video to demonstrate that people should live their dreams, and the video should motivate and inspire people to do something they have never done.
Filmmaker Casey Neistat told Fox to give him the budget, and he would go spend it all in the Philippines helping people after Typhoon Haiyan.
Below is his creation. This is a great example of content, as it is not badged with 20th Century Fox, not the film title of what they originally were trying to create. Instead, the video is based on the core features first described by Fox, which makes the video a lot more genuine, and easier to engage with.