The market to be the best toy shop is pretty tough. London has the likes of Hamley’s, and New York has FAO Schwarz.
But how can Toys R’ Us show that they are popular with who matters – the kids?
They took a bus load of children on a field trip, into the forest, to learn about trees and leaves. Obviously the kids are pretty uninspired by this, until the big reveal where they are taken to Toys R’ Us, and given free reign of the shop, and they can all pick one to take home.
A nice video that makes everyone wish they had the opportunity when they were younger.