MINI Roller Coaster

Mini wanted to show people how fun and unique it feels to drive a Mini.  It’s hard to do this in a unique way that will stand out to consumers, but Mini found a way of doing this by turning their cars into a roller coaster.

They drove 3 cars around Toronto with 2 happy customers screaming from the roof of each as part of their “Not Normal” campaign.  Check out the video, and the making of,  below.

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