Trojan Horse of Fitness

History has taught us that if a 16 foot Trojan Horse turns up, you should be cautious.  It seems this modern-day take on the beast is here for good, as it verbally encourages people take take on the 6 challenges:  pull-ups, push-ups, rope climbing, Olympic rings, tsunami ropes and running.

If they completed the challenges, then the horse would literally cough-up a prize – a pair of Asics trainers.

The idea is similar to the Kenneth the Kenco Coffee Machine in that it communicates live with the audience around it without the consumers being able to see who is controlling it, which keeps it fun, mysterious and engaging.


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