Smart Advertising?

Today I came across a clever ad from the people behind the Smart car.  Their USP is, obviously, that it’s a super-small car perfect for getting around the city.

They demonstrate the idea in a pretty entertaining video of a Smart car off-roading, and failing miserably, but my favourite bit comes near the end, where it shows a big 4×4 pull up to a space it wouldn’t even half fit in, only for a Smart to drive up and sneak in, but watch just as the Smart turns in, you’ll see it hits the parked car!  Poor editing.


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