Social Sensation

I have previously written about the Domicopter, Domino’s new Pizza Drone.  For those of you that haven’t read it, they are using a drone to deliver pizza in record time.

The story was created as a piece of social media content for the UK as their message had gone a bit stale.

What they didn’t expect was the social explosion that happened, with loads of free media coverage, which lead to not only a huge social explosion in the UK, but global coverage that benefited the whole brand.


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