When visiting any city, it is important to visit the key sites. In paris, one of these is undoubtedly the Mona Lisa. From personal experience, I must admit that it was disappointingly small, and had no Mr Bean marks on it, but I “ticked the box” and was good to see.
Orange pulled a stunt off in the museum, by creating a perfect digital replica of the painting, and placing it up in the museum. As people were looking, it would wink, or grin, at the museum goers, much to their confusion. At the big reveal, Orange tell us that travelling can be shocking, but your phone bill doesn’t have to be.
It still smells a bit too much that it is staged, but it is nice execution, and a good way to portray their campaign message.