Mona Lisa

When visiting any city, it is important to visit the key sites.  In paris, one of these is undoubtedly the Mona Lisa.  From personal experience, I must admit that it was disappointingly small, and had no Mr Bean marks on it, but I “ticked the box” and was good to see.

 

Orange pulled a stunt off in the museum, by creating a perfect digital replica of the painting, and placing it up in the museum.  As people were looking, it would wink, or grin, at the museum goers, much to their confusion.  At the big reveal, Orange tell us that travelling can be shocking, but your phone bill doesn’t have to be.

It still smells a bit too much that it is staged, but it is nice execution, and a good way to portray their campaign message.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s