It’s not often I entitle my own work “Must Read”, but I think this deserves it – sadly for the subject matter and not my writing qualities!
This is an awesome piece of tech from Sky, allowing them to advertise where no one has before.
Using Bone Conduction, they can literally push their advertising into your brain! When a train moves, the window vibrates. By attaching a small transmitter to the window, it can use these vibrations to send an audio message to anyone who is resting their head on the window, trying to get some piece and quiet!
This disruptive media could be a lot of fun to play with, and massive kudos from Sky for using a piece of tech that is nearly impossible to ignore!