Domino’s Pizza DVD

This is a great idea of a partnership working well for brands.

Domino’s believed that movie night could be made better with pizzas (I agree) so they created special covers for rental disks with thermal-reactive ink.  Once it was spinning in the DVD player, the ink changed and started letting off the smell of pizza, encouraging users to next time buy a Domino’s to really make the best night in.

A great bexample of some really innovative thinking and technology.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s