Domino’s Pizza DVD

This is a great idea of a partnership working well for brands.

Domino’s believed that movie night could be made better with pizzas (I agree) so they created special covers for rental disks with thermal-reactive ink.  Once it was spinning in the DVD player, the ink changed and started letting off the smell of pizza, encouraging users to next time buy a Domino’s to really make the best night in.

A great bexample of some really innovative thinking and technology.


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