In the last decade, the Belgian Football team has missed out on every major football tournament. Because of this, fans were uninspired and stopped buying tickets to go and see the games.
Recently however, the stadium has sold out 5 times in a row – something that has never been done before. This was due to a year long campaign of challenges, to reignite the patriotism within Belgium.
A series of challenges were given to the fans, and awards to those that excelled. Check out this video on a great campaign with great results.