How to sell out a stadium when no one likes the team.

In the last decade, the Belgian Football team has missed out on every major football tournament.  Because of this, fans were uninspired and stopped buying tickets to go and see the games.

Recently however, the stadium has sold out 5 times in a row – something that has never been done before.  This was due to a year long campaign of challenges, to reignite the patriotism within Belgium.

A series of challenges were given to the fans, and awards to those that excelled.  Check out this video on a great campaign with great results.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s