Smart Cities

It’s not often that a piece of advertising is physically useful.  My memories play back to the Magazine Speaker by Coca Cola, and the Heineken Bottle Opener – also a print ad.

This time however, we need to think more large-scale.

IBM’s “People For Smarter Cities” campaign added little touches that can make a whole lot of difference to a city – a bench where you didn’t expect one, a shelter from the rain, and a ramp over steps to help you with a suitcase or bicycle.

A really innovative, well thought and fun campaign.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s