Superpowers for Kids With Cancer

It’s often hard for a child to understand what’s wrong with them if they get cancer.  The majority of adults would struggle to make sense from the different terms, but we can better deal with the side affects of the treatment.

To make the kids feel better, JWT Brazil told kids that the super-formula they were being given would make them big and strong like a superhero.  The IV solutions were covered in different superhero boxes, and a comic strip was made to explain why it was important.


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