In Brazil, there is a lunchtime pasta cafe that lives by the motto “Create good moments here”.
On Women’s International Day, they wanted to do something special for them. They decided to cook up a very special dish of self esteem for them all.
After being handed a mirror to look into, everyone who said they were beautiful received their meal free. Their sales that day increased by 35%, and although they were giving away lots of free meals, this would no doubt have increased their future sales.