Beautiful Women Don’t Pay

In Brazil, there is a lunchtime pasta cafe that lives by the motto “Create good moments here”.

On Women’s International Day, they wanted to do something special for them.  They decided to cook up a very special dish of self esteem for them all.

After being handed a mirror to look into, everyone who said they were beautiful received their meal free.  Their sales that day increased by 35%, and although they were giving away lots of free meals, this would no doubt have increased their future sales.

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