Very Direct Marketing

A lot of people get annoyed with door drops and direct marketing.  It feels a bit like an invasion of your home and your privacy.

It takes a lot to get someones attention, and a lot is just what Porsche did.

Porsche dealer puts your house in direct marketing material Guerrilla Marketing Photo

They went to one of the most affluent neighborhoods in Toronto with one of their best cars, and took photos of it outside each of the houses (more like mansions).  They then fired up a generator and in the back of a van created personalised flyers to each household before putting them through their doors.

A really innovative way of producing direct marketing and using the shock factor and invasion of privacy to their advantage.

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