My First Rifle

Marketing at children has long been discussed, and certain rules have been put into place to protect them such as food products with high fat or sugar content.

The following advert however, in my eyes, breaks all the rules.

It was not until reading the description around the advert that I discovered this was a real advert for a real gun.  The way the footage is shot makes it seem a kid is opening a toy gun on his birthday, but in reality it is a Crickett .22 rifle, made to “…get young or small-framed shooters started right“.

Should adverts for lethal weapons be targetted at young children?

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