Red Hot

This is another AIDS campaign from America, but it is really cleverly executed.  A cute blond chats up guys in a bar, and she ends up swapping numbers with them.

The guy then is bombarded with texts from different guys detailing her sexual history and how they had unprotected sex with other girls whilst dating her.

The texts finish with “Don’t get more than their number. Protect yourself.” and then the charity’s website appears.

Really well executed idea, and a great use of mobile.


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