Budweiser Buddy Cup

When you make a toast, you do it with your family and friends.  It could be at a wedding, where you have known people many years, or it could be at the pub watching the football with someone you’ve known 5 minutes.

Budweiser Brazil wanted to capture this moment when you meet people and first become friends, so they linked people’s cups in a bar to their Facebook profiles, and when you hit you cup with someone else’s, it automatically added you as friends on Facebook.


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