Always Rely On Your Family

Maes is not only a beer brand – it’s also the 3rd most popular surname in Belgium.  They are the second biggest beer in Belgium, with their main rival outselling them 4 to 1.

So who do you turn to in your time of need? Your family!  Everyone with the name Maes got given a free barrel of beer to share with 20 friends.

Check out the video, because the execution and results from the campaign are astonishing.

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