Maes is not only a beer brand – it’s also the 3rd most popular surname in Belgium. They are the second biggest beer in Belgium, with their main rival outselling them 4 to 1.
So who do you turn to in your time of need? Your family! Everyone with the name Maes got given a free barrel of beer to share with 20 friends.
Check out the video, because the execution and results from the campaign are astonishing.