Doritos wanted to do a social experiment to test people’s commitment.
They were stood on the streets asking random people if they fancied going to South By Southwest. Most said no, as they had work and other commitments, but Roarke Boes didn’t care – he wanted to get to SXSW!
Cue the jet! He get’s driven to the airport, flown in a private jet to SXSW, gets to announce Ice Cube on stage and meet him! A true “Yes Man” moment.