Helpless

This St John Ambulance advert follows the journey of a man diagnosed with cancer who undergoes treatment and survives only to die as a result of choking because no one knows the basic first aid that could have saved his life.

First aid can be the difference between life and death. Up to 140,000 people die each year in situations where first aid could have helped save their lives. This is as many as die from cancer.

A beautiful advert, well shot, amazing soundtrack and very impactful.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s