This St John Ambulance advert follows the journey of a man diagnosed with cancer who undergoes treatment and survives only to die as a result of choking because no one knows the basic first aid that could have saved his life.
First aid can be the difference between life and death. Up to 140,000 people die each year in situations where first aid could have helped save their lives. This is as many as die from cancer.
A beautiful advert, well shot, amazing soundtrack and very impactful.