With video-on-demand services, and things like Sky+, it is becoming increasingly easy to fast forward through adverts that companies have spent hundreds of thousands of pounds on.
Because of this, we are starting to see a change in advertising – more and more ads online and radio accompanying TV to increase recollection.
Volkswagen however have stuck to their guns, but changed their creative. Their new advert is in slow motion, so you still get to see it even if you are fast forwarding through it. Could this be a new trend in TV advertising?