HP’s new strapline is “Making Memories Last”, but how do they do it?
The HP Photoball is an interactive experience at Sao Paulo’s biggest music festival. Crowds love throwing inflatable balls around in the air, so HP created a massive one and put an HD camera in it. This then was uploaded to Facebook in real-time for people to tag, and could also be streamed live to the screens alongside the main stage, adding a lot of buzz to the project.
It’s a great example of finding new ways to interact with your audience, and by innovating something that already exists.