In Argentina, an average of 3 children disappear everyday, but very few people take notice of this. On one day, thousands of people in the nation had their eyes opened by this statistic through a very well executed stunt.
In a soccer stadium, a lone boy handed out missing children flyers. Some read it, some binned it but most ignored it. Then, just before kick-off, an announcement came on, and the key point of the stunt became clear, making people realise how important it is to open your eyes to the problem.
This video is a real eye-opener, and could definitely be inspiration for any charitable work.