The film G.I Joe: Retaliation recently launched, the sequel to G.I. Joe: Rise Of The Cobra.
Having adverts littering an audience’s touch points will raise awareness but not necessarily engagement. To get over this, the film production team created content with two well-known ESPN pundits John Kruk & Karl Ravech, and posted a spoof, branded trailer on ESPN staring one of the characters, “Snake Eyes”, 10,000ft up in the air!
A really clever, short piece of footage that is far more engaging than repeated adverts.