Brand Engagement

The film G.I Joe: Retaliation recently launched, the sequel to G.I. Joe: Rise Of The Cobra.

Having adverts littering an audience’s touch points will raise awareness but not necessarily engagement.  To get over this, the film production team created content with two well-known ESPN pundits John Kruk & Karl Ravech, and posted a spoof, branded trailer on ESPN staring one of the characters, “Snake Eyes”, 10,000ft up in the air!

A really clever, short piece of footage that is far more engaging than repeated adverts.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s