Flash Advertising

Statistically, most driving accidents happen at night, so the Thai Health Promotion Foundation made stickers to put on people’s headlights in a public car park.  This way, when they got in the cars and turned the lights on, a huge projection appeared in front of them.  They went to see what was on the headlamps and they read the message warning them of the increased risks of driving at night.

A really impactful and innovative way of reaching the target audience.


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