Sol were looking for everyone to loosen up, so they hit a really busy business area in London where everyone is suited & booted in an attempt to get them to loosen up – Canary Wharf.
Next to 2 recycling bins was a bin for Ties. Some people didn’t notice it, others gave it a double-take but carried on walking, but some walked over, took off their ties and freed their spirit! The machine then gave them a token to get a free Sol at a nearby bar!
A nice piece of experiential and sampling in a really busy business district should work well for them.