Sort Your Face Out

On Valentine’s Day, everyone likes to look their best.  Wilkinson wanted to capitalize on this and make people aware of the range of razors they have.

They created a special build in the middle of a square with long, hard bits of “stubble” sticking out from a man’s face.  People could come up and feel it, and even pull on it.

Those who pulled it out realised that it was actually a rose and their couples, or in one case a random person nearby, was gifted a rose from the person pulling the hairs out his face.  A really nice build and interesting way of advertising razors.

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