On Valentine’s Day, everyone likes to look their best. Wilkinson wanted to capitalize on this and make people aware of the range of razors they have.
They created a special build in the middle of a square with long, hard bits of “stubble” sticking out from a man’s face. People could come up and feel it, and even pull on it.
Those who pulled it out realised that it was actually a rose and their couples, or in one case a random person nearby, was gifted a rose from the person pulling the hairs out his face. A really nice build and interesting way of advertising razors.