Homeless Voicemail

People are always looking for new places to reach their audience in an attempt to grab their attention.

In Belgium, Samusocial invited their users to change their voicemail messages.  Instead of the usual “Sorry I can’t get to the phone…“, a voice clip from a real homeless person was played down to them.  It starts “X cannot answer your call, but you can answer mine” before he explains that by texting donate to 4466, they can help him.

The platform was created with Belgium’s 4 biggest phone operators, and allowed users to change their voicemails with simply a few clicks, turning voicemails into a huge, free media opportunity.

The campaign reached 280,000 people in less than 4 days, raising 31,390 euros.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s