Michael O’Leary is the CEO of Ryanair. He is well known for his blunt views and cost-cutting measures, and overall hostility towards corporate competitors, airport authorities, governments and even his customers.
He will never introduce long-haul flights into his airline’s offerings, as then it is hard to maintain the low-cost business model. He knows that an experience on Ryanair is not the most glamourous flight you can receive. In face, he probably will tell you that it is not in any way glamourous. However, he stands by his guns that you get what you pay for, and you are paying for bugger all! For this reason alone, I kind of like him!
These 3 print ads have come out of the Miami Advertising School in San Francisco and Germany. They are blunt, direct and rude – much like Michael O’Leary!