Eye Watering Advertising

Anyone can buy a billboard and advertise on it, but it’s the use of that billboard that will get you recognised and remembered.  Striking imagery is always a good idea – beautiful landscapes, beautiful women…and fat male strippers?

A fat male stripper is exactly what a radio station in Holland used in a campaign.  Over a number of weeks, the model on the billboard wore less and less clothing, until the final image was, thankfully, replaced with one of pure text.  A great example of how to use outdoor advertising effectively.

billboard 1 billboard 2 billboard 4 billboard 5

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