Anyone can buy a billboard and advertise on it, but it’s the use of that billboard that will get you recognised and remembered. Striking imagery is always a good idea – beautiful landscapes, beautiful women…and fat male strippers?
A fat male stripper is exactly what a radio station in Holland used in a campaign. Over a number of weeks, the model on the billboard wore less and less clothing, until the final image was, thankfully, replaced with one of pure text. A great example of how to use outdoor advertising effectively.