This is one of my favourite videos from 2012 that I have just re-discovered.
Alex and Ben are two creative interns, looking for jobs. One day, they realised that the industry was broken, and their way of fixing the industry would be how they get noticed and secure themselves jobs.
Their solution was semi mobile advertising. By advertising on their pet Pug, they that not only has it never been done before, but user engagement was off the charts. They tested the idea by first asking for days off from their boss, and after this was successful they rolled it out to wider audiences.
Check out their video below: