With tens of thousands of products on the shelves at any one time, it’s important for your product to stand out. Changing the shapes of bottles, using bright colours, taking over whole sections with brand colours (think Cadbury’s purple) and getting prime spots in the shops are all part of their tactics.
Now, a wine company has come up with an innovative carry-box for wine that could be perfect for picnics in the park!
I understand this may not be everyone’s cup of tea, so here’s one for those with a sense of humour!
In a recent campaign by Hot Wheels in Brazil, to remind everyone that there are always new models coming out, and to inspire pride in your ride, they placed the iconic casing in a car park and let you drive in and have your photo taken with it!