As we have all noticed, to no surprise, the world didn’t end on December 21 2012…nor indeed before then or since that date. I have always wondered why “survivalists” spent so much money stockpiling food and water – it’s the end of the world, no one survives! Have a party and have a bit of fun! Pull out the “If you were the last person on earth…” line to the girl you’ve always fancied!
That is exactly what Durex told us all to do! Instead of dwelling on our (possible) impending doom, go out with a bang…literally! A great use of print and wordplay.