Print media is being forced to come up with new ways to retain the reader’s attention. With the lack of animation or interactivity without a smartphone, content is more important than ever.
On behalf of Newspaperswork, the marketing platform for all Belgian newspaper publishers, Belgian agency gave three top advertisers in the city a free ride in a chauffeur-driven car, giving them the opportunity to sit back, relax, and enjoy the newspaper in it’s entirety. They became so indulged in the newspaper however that they seemed to miss everything that was going on outside!
Having watched this, I might just have to get on a train to Belgium – there’s certainly some characters around!