Land Rover understood that many of their potential customers spent a lot of their time stuck behind a desk instead of a dashboard. Because of this they sent out a little escape button to many of their potential customers to entice them to make the change from office to Land Rover. This simple piece of direct marketing lead to the number of queries increasing nearly three-fold, and test drives increasing over 200%.
A really simple and fun way of getting your brand noticed and tested.
Reblogged this on sagarutkarsh.
Reblogged this on secclesblog and commented:
Nice