Microsoft have dealt the latest blow in their ongoing battle with Google.
Apparently this video was meant for internal use only, but somehow got leaded to the world wide web – who would do such a thing?!
The video is a direct spoof of Google Chrome’s latest ad. Whilst Google wanted to show that having Chrome over all your devices means that passwords and addresses are remembered with east, Microsoft tell you that they are doing it to steal your information 24/7 and monetize you.
Both ads share exactly the same graphics and music, but the wording on Microsoft is slightly different.
A lot of people get annoyed with door drops and direct marketing. It feels a bit like an invasion of your home and your privacy.
It takes a lot to get someones attention, and a lot is just what Porsche did.
They went to one of the most affluent neighborhoods in Toronto with one of their best cars, and took photos of it outside each of the houses (more like mansions). They then fired up a generator and in the back of a van created personalised flyers to each household before putting them through their doors.
A really innovative way of producing direct marketing and using the shock factor and invasion of privacy to their advantage.
This advert is brilliant in so many ways. It connects with nearly everyone that watches it, the dramatic music is spot on, the faces of everyone around the subject of the video are priceless, and you will never guess what they are trying to sell!
Some men will do anything for a pair of tickets to London to see the Champions League Final, but would they try and talk their partners out of $1899 without saying why?
Heineken placed 2 stadium seats, for the above price, in a furniture store, and whilst couples were shopping they approached them and said that should they buy the 2 stadium seats, they would receive 2 tickets to the Champions League Final in London. However, they are not allowed to mention the tickets in the negotiation.
What follows is a desperate plea, and top of the range bullshitting, as men fight for tickets…I mean furniture.
The following ad depicts every parent’s nightmare. We see the dad driving along, with the baby fast asleep in the back seat. He comes to a stop at a red light where Volkswagen’s new feature kicks in, and the engine cuts off automatically.
It is the lack of noise that suddenly wakes the baby and he starts crying. The dad, who looks sleep deprived himself, looks on waiting for the red light to turn green, and when it eventually does, the engine soothes the baby back to sleep.
It touches on an anguish that not only parents will be able to relate to, but anyone who knows people with children will have heard stories of the crying wars between parent and child, and their lack of sleeping habits.
Apparently, you can turn the start/stop off at the push of a button, but that doesn’t seem important. No worries if the baby’s crying…at least you save money on fuel.
Marketing at children has long been discussed, and certain rules have been put into place to protect them such as food products with high fat or sugar content.
The following advert however, in my eyes, breaks all the rules.
It was not until reading the description around the advert that I discovered this was a real advert for a real gun. The way the footage is shot makes it seem a kid is opening a toy gun on his birthday, but in reality it is a Crickett .22 rifle, made to “…get young or small-framed shooters started right“.
Should adverts for lethal weapons be targetted at young children?